About us

Founded in 2009, HTFU if an approach to life first and a brand second.  

The quote written below was how HTFU Founder Mark Gingrich wanted the brand interpreted.  It is how he saw the movement, the lifestyle and the approach he took to every aspect of his life now reflected in HTFU.  

"To "not" understand or embrace the body's limitations from a physical or mental aspect is an injustice to the soul and its creator.

We must find a way to exploit our vulnerabilities. We must find a way to dissect our weaknesses. For how are we to know our true potential?"

-HTFU Founder Mark Gingrich