About us

Founded in 2009, HTFU if an approach to life first and a brand second.  
"To "not" understand or embrace the body's limitations from a physical or mental aspect is an injustice to the soul and its creator.
We must find a way to exploit our vulnerabilities. We must find a way to dissect our weaknesses. For how are we to know our true potential?"
-HTFU Founder Mark Gingrich